Craft is Declining More Slowly, But Long Tail is Caving

Dear Client: The Bump Williams Consulting May newsletter dropped last week, riding the wake of the recent Craft Brewers Conference and timed to the softer, more hopeful tone coming out of Philadelphia. The numbers don't say craft is back. They say craft is bleeding more slowly – and increasingly, the bleeding is concentrated in a particular cohort of brewers. We've been writing for a year that the beer category is sorting, not shrinking. Bump's May data supports just that.  Here's