Truly Hoping for a Turnaround

Dear Client: When sister publication Beer Business Daily grokked Truly Vodka Seltzer’s seemingly quick start a few weeks ago [see BBD 02-07-2023], a Boston Beer spokesperson promised more news to come on the spirits-based Truly from “later this month.”  NOW "TRULY VODKA SODA." Now, here it is: Ahead of earnings, which we’ll bring you later today, the company is announcing a rebrand/relaunch of Truly Vodka Seltzer as “Truly Vodka Soda.” It makes sense, as it should help differentiate the malt-