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Boston Launching Loma Vista Tequila Soda in a Handful of Markets

Dear Client: It seems like everyone and their tio is coming out with a tequila RTD.  The latest is from Boston Beverage -- er, Beer Co., which has just announced its first tequila-based RTD, dubbed Loma Vista Tequila Soda. It's rolling out this week in a handful of markets, including Austin, Fort Collins, Kansas City, and Wichita. It hits in lime and mango flavors, in 4-pack 12 oz. cans.  Boston brass is floating the brand as a "regional test-and-learn" play.

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