A Midyear Check in With Sierra Nevada

Dear Client:  How’s Sierra Nevada faring this summer? We covered the trends with new Sierra sales VP, Ellie Preslar, when we caught up with her right before July 4. “We're still above flat, just almost up 1% here in the U.S.” That’s “not the growth that we want,” she says, though it’s “better than the craft market [which is down 7.7% in dollars YTD thru June 12 in IRI MULC scans], but we really are holding ourselves accountable to making