The Brand Looking to be “The Next Step” In Hard Seltzer

Dear Client:   You might be surprised to hear that for all the players that have thrown their hat into the hard seltzer ring over the past few years, many have done so without carrying a “premium” badge. Indeed, at our Summit earlier this year, IWSR’s Brandy Rand and IRI’s Scott Scanlon highlighted that premiumization could be a sneaky weapon for malt-based RTDs, calling out that “most hard seltzers and FABs play in standard and value” and only 6% of