A Peek Behind the RTD Curtain

Dear Client:   There’s been a lot of ink spilled on RTDs as of late, but does anyone feel like they have a good grip on what all falls under the RTD umbrella? What about the biggest segments within? Or the most crowded spots within? And how about the RTD subsegments that are actually making the overall category a “hot” place to play in?  If your answer is no to any of the above, then you’re in luck. IRI broke