Willie’s Superbrew, up more than 100% in Q1, Adding New Markets and Categories

Dear Client:  Willie’s Superbrew cofounder Nico Enriquez sees their sandbox not as seltzer, but beyond beer. In fact, they’re building out their own segment – the Superbrew segment.  Indeed, the brand, founded by Nico, a surfer, and late goat farmer, Willie Fenichel, was built differently. They boast “almost a pound of fruit” in every 12-pack. And they have a real human back story to their products, in a segment that otherwise revolves exclusively around caloric metrics and the flavor-du-jour. (More