SESH Rolls New Flavors and New Markets

Dear Client: Up-and-coming ready-to-drink brand, SESH, from XED Beverages has shared with CBD plans to bring on more markets and more flavors this spring. The brand, which is billed as a better-for-you beverage that falls in between RTD cocktails and hard seltzers, launched last year with four flavors in four markets: Illinois, New Jersey, New York and Ohio.  Given “the strong following and demand” around the first four flavors and “the incredible velocity and rate of sale metrics” seen in