Mighty Swell Bucks Derivative Seltzer Extensions with New “Keep it Weird’ Pack

Dear Client: Mighty Swell, the 6-year-old RTD company that calls itself the topselling independent hard seltzer brand, is paying homage to its Austin roots with its latest seltzer variety pack release, dubbed "Keep It Weird." The pack features edgy, all-natural flavors at the all-popular 100-calorie, 5% ABV mark. Local artist Rex Hamilton designed the colorful packaging (see brewpic), with equally colorful flavors, like Tiger's Blood, Rocket Pop, Purple Magic and Pink Colada.  Keep It Weird, the company's third hard seltzer