Top Regional Seltzer Brand Unveils a New Look

Dear Client: Back in the fall we brought you news that fast-growing regional seltzer, Willie’s Superbrew, had appointed craft marketing guru, Greg Owsley, as its Chief Brand Officer with his first line of business being the “first major rebrand” for the company. Now, several months later, Greg and company are ready to show off that work for the top 15 New England seltzer brand, which intends to be a top 10 seltzer brand across its 11-ish state Northeastern footprint.  Hitting