Here’s to a Million Barrels and a Million More? What’s Next for New Belgium

Dear Client:  New Belgium is on pace to reach a milestone this year that few other craft brewers have achieved – the million-barrel mark. And while the accomplishment will be and should be celebrated, it will likely bring about two very different outlooks for the brewer moving forward… Those viewing the feat through a craft lens, might reason that New Belgium is bumping their head on the ceiling, asking: ‘How much bigger can a craft brewer get?’  Those looking at