Craft Drifts Further into the Red in Latest Scans, But…

Dear Client:    Off-premise trends aren’t getting any better for craft as we head into the back half of the year.  The segment was only down 0.9% in dollars and down 3.2% in volume YTD in IRI multi-outlet and convenience data through June 13. Now, YTD through August 8, the segment is down 2.7% in dollars and down 5% in volume, per IRI MULC data.  Indeed, the latest four weeks of craft scans through August 8, ain’t pretty. The segment was