Athletic Brewing Co. Hosts First Pop-Up Bar and Fitness Facility in Austin

Dear Client:    Fast-growing, non-alcoholic craft brewer, Athletic Brewing Co., is taking its concept on the road. The Connecticut-based company announced today that it will host a month-long “pop-up bar & fitness facility,” dubbed Athletic Bar, in Austin, Texas. Athletic Bar will include a taproom and fitness gym as well as space for retail “and community gathering.”  Classes and beers are free (reservations recommended).  The move reinforces the brewer as a brand centered on not just craft beer, but also a