Willie’s Superbrew on Regional Seltzer Traction

Dear Client:    After we covered Boston Beer's results a few weeks ago, a few regional brands wrote in telling CBD: This is our time to shine.  One regional-sized player, Massachusetts-based Willie's Superbrew, is making all sorts of moves: Expanding into new markets, and snagging impressive mandates, like in Buffalo Wild Wing's Northeastern footprint.  Here we get the latest from co-founder Nico Enriquez on all that, plus why seltzer isn't a fad (hint, it builds on decades worth of consumer trends).