805 Cerveza a Strong Propeller for Firestone Walker

Dear Client:    How is 2021 shaping up for 500,000-plus-barrel California brewer, Firestone Walker?  They're gaining share among California craft, in fact, up 1.6% share volume in Nielsen 4-week data (xAOC) to 6/19. That's mostly driven by 805 Cerveza, the Mexican-style lager the company built off of its core 805 Blonde Ale, which it started testing in California last year. Since then, 805 Cerveza has already become the company's no. 2 brand, behind core 805. It's hard not to notice this