Beer Business Daily – beer industry news and numbers

NBB Chief on Marketing and Innovation

Dear Client:    In part II of our New Belgium check in, we ask about new brands, marketing -- and big plans for 2022.  The brewer should surpass the 1 million barrel mark this year, with plans to grow low-double digits in 2021.  But we're always curious about what will continue to feed the fire -- like big innovation plays for next year.  Chief Steve Fechheimer says they are a “month or two away” from making any big innovation announcements, beyond

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