Blue Moon LightSky Gets its First National TV Campaign: “Savor Every Sip”

Dear Client:   It looks like Molson Coors is leaning into its fast-growing followup to Blue Moon, Blue Moon LightSky, which is a top share gainer in craft YTD.  Earlier this spring, Mara Schaefer, senior director of marketing for Blue Moon, told sister publication Beer Business Daily that they would spend more on media as they could actually start meeting demand for the product. Mara said the brand had been hamstrung in its initial year due to supply constraints [see BBD