Small Seltzers Growing More Than Twice the Rate of Big Brands

Dear Client:   Big seltzer producers like Mike's like to say that small and up-and-coming seltzer brands don't really move the needle at all, in terms of grabbing segment share.  That's still somewhat true. However, seltzer brands outside of big brewer ownership (the usual suspects, like Boston, Mike's, A-B, Molson Coors, Constellation, etc.) have grown their dollar share by 70% since 2019. Don't get too excited, they're still only 3.1% dollar share of category YTD to 5/29,  up from 1.9% two