Craft’s Double-Digit Declines Continue in Latest Scans

Dear Client:   Craft trends continue to sink in the off-premise. It isn’t the only beer segment going through a rough patch as we lap last year’s panty loading comps (every beer segment has seen its trends worsen in the off-premise since mid-March), however, craft’s numbers have begun to fall faster than most. For instance, craft volume dropped 19% in the latest batch of NielsenIQ data for the four weeks ending May 22 (note that this latest set of trends from