Craft “Holding its Own” So Far in 2021, Says Lester

Dear Client:    Craft is “holding its own” so far through 2021, according to NBWA chief economist Lester Jones, who highlighted first quarter industry trends on a Fintech Webinar today. Indeed, craft is one of the few segments to gain share YTD in 2021, according to Fintech’s own data, which is comprised of distributor sales to (both on- and off-premise) retailers. Craft held about a 10 share in Fintech data at the end of 2020, and has seen its share rise