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Remember the Name Smooj

Dear Client:   If you haven’t heard of the “hard seltzer smoothie” brand called Smooj, get ready.  The year-old-brand, born in Ann Arbor, Michigan, has reached “viral success” within the past several months, and it could soon show up in a market near you, now that it has its sights set on a national expansion, per recent release. WHAT IN THE WORLD IS SMOOJ? The brand is produced by Troobado, the innovation arm of Ann Arbor-based HOMES Brewery, and it is

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