Craft Crushing it in Convenience to Start the Year

Dear Client:   Craft sales are off to a hot start this year in the off-premise, particularly in the convenience channel. Overall craft dollars are up 13.2% for the latest four weeks to February 6 in Nielsen all outlet channels, and its dollar trend shoots up to +21.6% growth when looking solely at convenience. That +21.6% clip posted by craft makes it the second fastest growing segment in convenience for the four weeks, sitting behind only hard seltzer, up 105%. Craft