The Scoop on Yuengling’s Strategy in Texas

Dear Client: Last week, news hit that Yuengling would be opening its 23rd state of distribution: Texas. It is by far the largest market for the Pennsylvania-based brewer to date, and they’re opening it via their recently announced JV with Molson Coors. We got Patrick Pikunas, Yuengling VP of Strategic Planning and Development, on the horn to tell us all about their new market plans.  BUT FIRST: HOW IS THE JV GOING SO FAR? It’s been several months since they