Boulevard’s Quirk Aims to be a Top Ten Seltzer

Dear Client: Boulevard Brewing believes it has something special brewing with its hard seltzer play, Quirk, and judging by the early results, it’s hard to disagree. The brand, which launched in June of last year, is quickly climbing up the ranks locally, regionally, and even nationally (despite not having national availability). Check it out: In Boulevard’s hometown of Kansas City, Quirk now owns a double-digit share of the seltzer market (11%), according to the latest four-week Nielsen scans to December