2020 Craft Results: A Cheat Sheet

Dear Client: Bump Williams shared a craft year in review for 2020, and it has lots you need to know. Some highlights: CRAFT NOW THE NO. 3 BEER SEGMENT IN DOLLAR SALES. Craft had a great 2020 in the off-premise, up 13.5% in dollars, reaching 12.5% share of total beer, "while also squeaking past Below Premium to become the #3 segment ranked on $ sales," per Bump and Co., citing Nielsen's largest channel universe of data to 12/26.  But craft's