Evil Genius the Latest Craft Brewer to Collaborate with Miller High Life

Dear Client:  There’s something about Miller High Life that fascinates craft brewers.  The brand is about to team up with Evil Genius for a collaboration brew, dubbed Brunch So Hard IPA, marking its third collaboration with a craft brewer since 2016. Not sure any other macro brand has done one over the past several years, let alone three. What is it about High Life? Consider: Off Color co-founder (and A-B-owned Goose Island vet) John Laffler, whose Chicago craft brewery collaborated