What is COVID Doing to Seasonals Trends?

Dear Client:  NBWA chief economist Lester Jones and Fintech’s director of distributor accounts (East) Jim Kallies grokked seasonal trends during the NBWA Convention's virtual sessions this week. No giant surprise: Without the variety and craft-centric on-premise channel, they seem to be weaker than 2019 trends, in Fintech data (which covers retailer purchase data across on and off-premise channels). But there are some confounding timing trends, too.  SUMMER SEASONALS WEAKER THAN 2019. Lester looked at how case volumes played out across