Dogfish Head to Release “Hazy-O” Hazy IPA Brewed With Oat Milk

Dear Client:  A good portion of craft's volume (about ⅓) and growth comes from IPA. And the current sub-style darling, hazy IPA, is about 7% of craft off-premise dollars now (per Nielsen), up from just about nothing a short three or four years ago. Of course, Sierra Nevada's Hazy Little Thing is the leader in this segment, having become a top 6 brand in craft scans with about $63 million in dollars sales YTD in IRI multi-outlet and c-store channels,