Craft Drinkers Over-Indexing in the On-Premise

Dear Client:  Today during the Brewers Association's Collab Hour, Nielsen CGA's Matt Cromptom, Client Solutions Director, and Matt Drummond, Client Solutions Manager, talked a little about the state of craft beer in the on-premise and what consumer sentiment is looking like. Matt Crompton opened the presentation discussing sales data, which has largely plateaued for the past few weeks. The month of August, however, was good for dollar velocity sales. From August 1 to August 29, sales velocity in key states