The Three Rocket Ships Fueling Craft Growth

Dear Client:  The double-digit gains continue for craft in the latest batch of IRI scans. The segment is growing dollars by double digits YTD through August 8, in IRI food (up 15.2%), convenience (up 11.5%), and multi-outlet (up 14%). Same goes for craft volume, up 14.3% in food, up 10.7% in convenience, and up 13% in multi-outlet and convenience (MULC). These double-digit dollar and volume trends remain pretty steady for craft across the most recent four-week timeframes and 12-week timeframes,