Founders’ Seltzer Hits Nine Markets Next Month, Goes National Next Year

Dear Client:  Founders announced “a true watershed moment” for its brewery last night, as the Michigan brewer is officially throwing its hat in the hard seltzer ring. Recall, a month ago, Founders shared that it was testing a new seltzer, dubbed Más Agave Premium Hard Seltzer, at its taprooms in Detroit and Grand Rapids. Now the brewer says it’s canning the product and taking it to nine markets in October and nationwide in the spring of 2021. Más Agave Premium