On-Premise Notching Slow and Steady Growth

Dear Client:  On-premise sales velocity has steadily been growing for about four consecutive weeks, reports Nielsen CGA. For the week ended August 1, sales velocity on-premise was down -27% versus the same week last year. That’s a 1% increase compared to the week prior, ended July 25. Overall, velocity continues steadily climbing, up +217% versus the week ended March 28. The continued growth marks a 4% increase versus the week ended July 25. State by state, the picture is a