Golden Road Launches Fruit Cart Hard Seltzers

Dear Client: Anheuser-Busch's Golden Road Brewing is launching a year-round hard seltzer line called Fruit Cart, inspired by the fruit vendors from the brewery's home city of Los Angeles. A regional launch predates next month's national rollout. The Fruit Cart seltzer line builds on the brewer's existing Fruit Cart series (Mango Cart, Pineapple Cart and Melon Cart). The company told BBD that Mango Cart is up 109% YTD to 7/12, in IRI multi-outlet and convenience.  So it's no surprise that