After a Hot Start, What’s Next for Blue Moon LightSky?

Dear Client: One of the hottest new craft launches of 2020 thus far, is without a doubt Blue Moon LightSky. The Blue Moon line extension, which checks in at 4% ABV and holds 95 calories, launched at the beginning of February and has already grown to become a Top 25 craft brand in the off-premise by dollar sales. ALREADY A TOP 25 BRAND IN CRAFT. LightSky has done a little over $9.6 million in dollar sales YTD in IRI multi-outlet