Sierra’s Joe Whitney Eyes a “Canyon” Just Ahead

Dear Client: Sierra Nevada Chief Commercial Officer Joe Whitney told CBD that the third week of March was so blockbuster for them, Pale Ale -- which hasn't grown in years-- was up 42% in the off premise. That was of course driven by crisis-spurred behaviors, like pantry loading. That dynamic also drove spikes for Hazy Little Thing and Torpedo --  mostly in 12 packs, not surprisingly, as people stock up and seek more bang for the buck. In one region,