SweetWater’s “Hard & Heady Seltzer” is Here, with Terpenes

Dear Client: SweetWater Brewing Company says their consumer family has been begging them for “seltzer options.” The Atlanta-based brewer claims their consumers are looking for a “true craft option, easy drinking, clean and light, and in a (not skinny) 12 oz can.”  So they’re giving the people what they want. SweetWater’s new line of seltzers, dubbed "Hydroponics," arrives later this month.  The “hard & heady seltzer” line is “light and refreshing” and “infused with plant-based, fruit-forward terpenes.” Hydroponics will come