IRI: Craft Barely Clings to Growth, But Check Out These Rocket Ships

Dear Client: The first batch of IRI data for the new year has come through, and it looks like craft could finally turn flat in 2020, or worse. Though we've now been talking about craft's slowed growth for years, it hasn't often (if ever, in the last 15 or so years) dipped to just 1.1% dollar growth in scans, where it sits in IRI YTD multi-outlet and convenience tallies to January 26. Volume is up just 0.6%. That's down sequentially