Molson Coors Beverage Co Bets Big on Saint Archer Gold With Super Bowl Spot

Dear Client: Molson Coors Beverage Co. CMO Michelle St. Jacques just made a stunning reveal on stage at our Beer Summit in Palm Beach at the Breakers: They're running a 30-second spot for Saint Archer Gold, their now national Mich Ultra competitor, during The Super Bowl on February 2.  The company said it "represents the most-significant ad buy during the big game for the company in several years."  "We have not had an above premium brand that plays in the