Sierra Unveils Strainge Beast Kombucha, and National Media Campaign

Dear Client: Sierra Nevada turns 40 this year, and CBD has snagged a sneak peek at the plans in store for the brewer’s milestone year. From national launches of brands that don’t carry the Sierra Nevada name, to the brewer’s first ever national media campaign, 2020 is shaping up to be a big one for Sierra. Indeed, Sierra Nevada chief commercial officer Joe Whitney shared with distributors via memo yesterday that 2020 will “mark the first time in our history