Sleeping Giant Aiming to be More than a Contract Brewer

Dear Client: As reported earlier this week, popular contract brewer Sleeping Giant has struck a partnership with Boulder Beer to keep the 40-year-old company alive at retail [see CBD 12-03-2019]. The agreement – which calls for Sleeping Giant to not only contract brew, but deliver the beer to Boulder Beer’s distribution footprint, and market the brand as well – is a first for Sleeping Giant, and they’re hoping to ink more like it moving forward. “We're building a platform that's