Schlafly’s Take on Hard Seltzer? Mead Spritzer

Dear Client: If you’re a craft brewer, then you’ve likely spent some time this year tossing around the idea of entering the hard seltzer space. Many have jumped on the bandwagon, others have opted for a wait and see approach, some have indicated a hard pass, and then there’s others like Schlafly Beer who have tried to come up with their own spin on the fast-growing segment. The St. Louis-based brewer today announced a new year-round sparkling beverage, called Boomerang,