Making Sense of the Latest Craft Data: C-Stores, IPA Still Seeing Best Trends

Dear Client: We’ve gotten a few different reads on craft’s health within the past week. The data is a little conflicting, but the bottom line is this: craft is putting up its best numbers in convenience, and that is mainly off the back of IPAs, naturally.  We’ll get into craft’s performance in convenience shortly, but first let’s take a look at what some of the latest data has to say about the segment. CRAFT CONTRACTS AGAIN IN BPI. On Monday,