Craft’s Summer Growth Better Than YTD Trend; Top Shakers and Breakers

Dear Client: Latest IRI revealed a surprising detail about recent craft trends: The 12 weeks to September 8 -- basically, summer -- craft saw slightly better growth trends than YTD. It was up 2.9% in dollars for the more recent period, vs. 2.8% YTD, in multi-outlet and convenience. Still, craft lost almost half a dollar share of the category in the 12-week period, vs. losing .20 share YTD.  SOME TOP BRANDS CREEP BACK TO GROWTH. There are a few themes