Cross Promo Mania: Yuengling, More Striking Sports Partnerships

Dear Client: Big news out of Florida on Tuesday. Yuengling announced in a press release that it has become the official domestic beer of the University of Central Florida (UCF) Knights athletic program. The brewery will have signage in the football, basketball, baseball and softball stadiums at UCF. "Yuengling is proud to become the official domestic partner of the UCF Knights," Yuengling Chief Administration Officer Wendy Yuengling said in a press release. "We have been brewing beer in Florida for