Why Omission is Bringing a Seltzer to Market

Dear Client: In early May, Craft Brew Alliance announced an imminent seltzer from their Omission brand, making them one of many, many brewers coming to market with a new seltzer. What makes Omission’s forthcoming seltzer different from the existing and coming competitors in the space? We caught up last week with CBA’s national brand manager, Ashley Picerno, who oversees the Omission and Kona product portfolio, to find out. “When we sought to add a hard seltzer to Omission's portfolio, we