Four Takeaways from the BA’s “Craft Consumer” Power Hour

Dear Client: Today, the Nielsen crew presented a Power Hour with the Brewers Association probing the latest on craft drinker trends. It depicted the latest trends from their annual Craft Beer Insights Poll, which they've now done for five years, in conjunction with the Harris Poll and the BA.  Many of the trends were generally the same or similar to those in years past. But there were a few interesting insights and needle-movings.  Some background, and methodology: The survey was