Fat Tire Launches New Campaign: “Finding Common Ground”

Dear Client: Yesterday we told you that New Belgium chief Steve Fechheimer thinks they can get Fat Tire back to growth. It's been awhile since we've seen the brand grow in scandata.  In the latest Nielsen, the brand is down -6.9% on volume. "This is +5.9pts better than our YTD trend," Steve says.  But looking at Fat Tire velocity in Nielsen, "our volume and dollar rates are up ~+1% vs. YA.  We’ve not seen increases in velocity for quite some