Is New Belgium, Like, an IPA Brewery Now?

Dear Client: New Belgium is having a darn good year, especially for a top 5 Brewers Association defined craft brewer, in off-premise scandata. The brewer is up about 8.6% in dollars YTD to June 16, in IRI's multi-outlet and convenience. That's not on the back of their iconic flagship, Fat Tire Amber Ale, which put them on the map back in the 90s. But it's down 10% YTD in MULC, and has struggled to grow for a few years now.