Boulevard Caters to Customization and Cause Marketing for 30th Anniversary Promo

To commemorate their 30th anniversary, Boulevard Brewing Co. seems to be taking a page from the massively successful "Share a Coke" campaign. Recall, that watershed promotion replaced the brand logo on Coke, Diet Coke and Coke Zero labels with the top 250 Millennial names in the U.S. It was so successful, that after more than a decade of losses (sound familiar?) the franchise actually grew volumes in the U.S. for a short while, during its 2014 inaugural year. Now, Boulevard