Dogfish Goes After Country Music Audience with Jimmie Allen Collabo

Dear Client: Tonight, Dogfish Head will capitalize on the apparent success of its new low-cal (and "lo-cal") IPA, Slightly Mighty, via another musical collaboration. Music is in Dogfish Head's brand DNA. For one, they're the official beer of Record Store Day. DFH also frequently releases odes to musical icons, from Hellhound on my Ale (and ode to the man who sold his sold to the devil, Robert Johnson) to American Beauty (honoring the Granddaddy of all jam bands, The Grateful